We create integrated experiential marketing campaigns and memorable brand experiences.
With ideas that capture the hearts and minds of consumers, we create long-term, positive associations with your brand. We have the resources to develop and implement your strategy.
When NIVEA Body updated their packaging to a modernized new look, Hotstuff Marketing was tasked with creating a campaign to create awareness of the new packaging.
Our campaign focused on ensuring consumers knew that it may be a new look, but it was still the same trusted, quality formula that they know and love.
Our NIVEA Body campaign ran at malls across the country, educating consumers on the new packaging and encouraging shoppers to trial the product through sampling. We also ran a competition where 3 lucky consumers won new looks worth R10 000!
The new Labello range targeted young ladies, so our Labello team visited malls, varsity colleges, cinema ladies’ nights and markets nationwide.
Our Labello Lip Butter Photobooth was really fun – it gave consumers the opportunity to take a couple snapshots and receive a branded photo strip as a keepsake. These photo strips were also uploaded directly onto their personal Facebook pages. Amazing Labello prizes were also distributed throughout the campaign.
As part of the campaign, we partnered with macaroon suppliers around the country, who created customized macaroons (Macaroon or "le macaron" – a light-as-a-feather classic French treat) to match these delectable Labello Lip Butters. These macaroons were packaged with the matching Labello Lip Butters, to give consumers the ultimate flavour experience.
When Freedom Stationers asked Hotstuff Marketing to develop a campaign to promote their Marlin & Marlin kids stationary brand, we embraced the opportunity to showcase the skills and techniques developed during our many years of experience in youth marketing.
At Hotstuff Marketing we love to help brands establish long-term, positive relationships with young consumers and their parents. We create connections between brands and young people, but only when it is beneficial for both. Therefore we proposed to host an educational roadshow in schools, built around the theme of "Making Learning Fun: The Freedom to Define Your Future!"" And who better to deliver this message than Freedom Stationery’s Marlin & Marlin Kids range!
The Marlin Kids Roadshow was a 30 minute show that visited 100 schools within KwaZulu Natal. The industrial theatre style show included a variety of fun and interactive on-stage games to get the pupils excited and drive the message home.
An interactive song and dance was developed that brought this message to life and reinforced our core theme of MAKING LEARNING FUN!
58, 753 children reached at 100 schools
176,464 Marlin Stationery giveaways
100% of schools visited said they would love to have the show again next year!
100% of schools visited said the prizes and giveaway were very beneficial to both learners and educators!
Cost per reach point = R3,70